
IT Jeans

Launched in 2003, !iT has been at the forefront as a category leader and innovative product creator. We have shaped and captured the US denim market with our superior “core” fits, and relevant, yet “distinctive” styles.
Today, !iT has evolved as a distinctive collection of essential and noteworthy denim products that redefine the contemporary market. Re-imagined and authentic, our collection is a full range of current silhouettes with rare treatments and unique washes. Each silhouette with its particular aesthetic is a statement of effortless chic. We believe in style.


IT Curvy Stiletto - Rinse

IT Straight Leg - Heroine

IT Ultra Skinny Ponte Jean

IT Straight Leg Raw Rinse

IT Ultra Skinny Ponte Jean - Andalusia

It Ultra Skinny Jegging - Grey

IT Ultra Skinny - Blackcore

IT Sliver Corduroy Bootcut

IT Curvy Slim Boot-Diva Raw Rinse

IT Curvy Slim Boot - Diva - Undercover

IT Bureau Trouser

IT Sliver Boot Cut - Reverse

IT Harvest Crop - Raw Rinse

IT Ultra Skinny - Early Afternoon

IT DIVA Bootcut - White Glare

IT Stiletto Crop - Mardi Gras
