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IT Jeans

Launched in 2003, !iT has been at the forefront as a category leader and innovative product creator.  We have shaped and captured the US denim market with our superior “core” fits, and relevant, yet “distinctive” styles.

Today, !iT has evolved as a distinctive collection of essential and noteworthy denim products that redefine the contemporary market.  Re-imagined and authentic, our collection is a full range of current silhouettes with rare treatments and unique washes.  Each silhouette with its particular aesthetic is a statement of effortless chic.  We believe in style.


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